
Virtual reality is a handy marketing tool in the tourism industry. As a field that opens up a vast space for creativity, tourism embraces VR-based marketing projects. Marketing gets the most out of tech opportunities to boost engagement and build …

Back in the 1970s people had no idea just how immersive the internet would be. In fact, back in 1996, Robert Metcalfe (inventor of Ethernet) predicted the internet would soon die. We can look back on these predictions now and laugh at …

Virtual reality will have a wide and lasting impact on our work, education and home lives. The emergence of commercial VR technologies has led to an increase in innovation, with a wide range of businesses looking for Virtual Reality opportunities …

Learning, as we all know, is ubiquitous. And this stands especially true for organizations aiming to flourish in today’s competitive market space – a space that requires employees to constantly enhance their skillset. This makes it essential for organizations to …

In the years leading up to the pandemic, experiential marketing was a trend that was quickly gaining momentum. Consumers were enjoying these unique events and brands were reaping the benefits of increased awareness and loyalty. All of that came to …

Imagine that you are shopping for clothes. One vendor requires you to visit in person to try out umpteen (sanitized?) options. And the other uses technology to let you see the “after look” and even place the order online once …

As technology advances, those desires change and a brand must keep pace with those changes. Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience …

You’ve definitely heard of Virtual Reality or ‘VR’ – but you might think it’s just a bit of fun for avid gamers playing with VR games or VR apps. So, what exactly is virtual reality? Whilst there are plenty of …

Staying on the cutting edge of marketing is essential for businesses to differentiate their business from competitors and appeal to their target market. One strategy that’s gaining attention in digital marketing is the use of Virtual Reality for marketing. Through …

The virtual reality (VR) business kept on creating throughout the following couple of decades, yet offer was restricted to just the most driven specialists and early connectors because of the cost of parts, and the PCs that fuelled them. The …

In the previous years, it was Virtual Reality that gave people a glimpse of the 3D world. Although when it really was invented and first used remains vague, with some records showing that it was first used around the 1930s. …